Well, I decided to do something about it - to make real estate marketing more accessible, strategic, and even enjoyable! I wanted to create a one-stop place for you to get exactly what you need. On top of that, how do you know that what you're doing is actually going to work? How can you stand out in your market and leverage marketing designed to make a difference? That can be not only a waste of time, but it can also be ineffective because all the pieces don't align together. So, in an attempt to improve your marketing you have all these places you need to go to learn, execute, and implement ready-to-go materials. Agents were having to go out on their own and search for trusted resources, and many sign-up for multiple services to get the help they need with marketing. Yet, I saw that there was a hole in our industry.
#Struggle session podcast how to
I completely understand what you need to be successful and how to help get you there. I share this with you now because I get it. I was the Chief Marketing & Tech Officer at a leading brokerage for almost 8 years, and I have worked closely with many agents, from rookies to elite top producers.Īlong the way, I've been featured in Inman News, spoken at national conferences, and won industry awards for my innovative strategies. If you don't know my background, I've been a real estate marketer since 2014 and a pro-marketer even longer. Actually, it's the multi-million dollar question when you think about it in terms of potential home sales. Whether you're looking to attract more home buyers and sellers, increase your production numbers, or get more repeat and referral business, smart marketing should support those efforts.īut how do you make sure that your marketing actually works to accomplish your goals? That's the million-dollar question that I've seen agents struggle with for many years. Marketing should be a crucial part of your overall business plan.
They're not to hop on a trend or waste your time. All the marketing strategies you implement and creative ideas you execute are for a purpose. For all its difficulties, marketing is a pathway forward that's specifically designed to propel you to reach your goals.
Yet, I see marketing not as a challenge but as an opportunity, and I encourage you to as well. While we know how essential marketing is to business success, it can also be a big mountain to climb alone.
What's your mindset when it comes to your real estate marketing?ĭo you see it as a challenge you need to overcome? If you do, you're not alone! Many agents feel frustrated by efforts that don't work, overwhelmed with figuring it out, and burnout trying to keep up with it all. Listen on Apple Podcasts | Spotify | Stitcher | Google
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